Work Placements create a Birmingham City pathway

The Club has teamed up with a wide a range of local organisations, such as University College Birmingham (UCB), Coventry and Birmingham Universities to offer opportunities for their students to grow.

The Club also regularly hosts recruitment events at St. Andrew’s with 70% of attendees offered a position at the previous event.   But each case is different.

Current Marketing Assistant Jake Ketley originally joined the Club as a Voluntary Supporter Liaison Officer during matchdays in 2013.   After impressing in his role, Jake was offered a Marketing work placement a year later and he completed both roles before leaving to conclude his Sport Marketing degree in 2015.

However, the pathway didn’t end there and in-line with the Club’s mantra of offering opportunities, Jake was extended an invitation to interview for his current position.   After a successful interview process, Jake was employed as a part time Marketing Assistant on a fixed term basis, a role which has now been made full time and permanent.  He now assists with Blues Loyalty and Birmingham City Ladies.

“I will always be grateful for the support I’ve received from the Club,” said Ketley.   “During my degree at Coventry University, we were encouraged to seek work opportunities to help with our studies.   “I really enjoyed my time as an SLO and I’m very appreciative that my first role has led me to where I am today.”

During the 14/15 Championship season, two other work placements joined Jake in becoming permanent employees as a physiotherapist and U10 Lead Coach & Performance Analyst.   The following year rose to five with three physiotherapists, an Assistant Performance Analyst and a Sports Science Data Analyst all receiving permanent roles.   The Club currently has 14 work placements this season with two based at St. Andrew’s and the others at the Wast Hills Training Ground.

HR Assistant Adele Barron believes the significantly higher number compared to previous years shows the Club’s hard work is starting to bear fruit.   “A key objective for the Club in 2016 was to ultimately become an Employer of Choice for the local people,” added Barron.   “We’ve forged links with local people, community groups, businesses, service providers, schools, colleges, universities and Job Centres, within Birmingham and our recruitment events and employment shows how important they’ve become.     “The significant rise in work placements is pleasing but the hard work doesn’t stop here and we’ll endeavour to help as much as we can.   “I’m proud to see the progress Jake has made and we’re all determined to make Jake’s story a regular success for others.”


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