Blues welcome Equal Approach as ‘Inclusion and Diversity’ patrons

The Club are delighted to welcome Equal Approach as ‘Inclusion and Diversity’ patrons of the Blues Network Business Club as the networking and marketing venture continues to go from strength-to-strength.

CEO of the Midlands-based organisation specialising in embedding inclusion and inclusive talent, Dawn Milman-Hurst, attended last month’s inaugural Blues Network Business Breakfast.

And, after being impressed with the number of businesses involved and the scope for the company to continue building their network in Birmingham, entered discussions of how patronage could compliment their exciting plans into 2018.

Equal Approach were also in attendance of last week’s patron-exclusive boat tour of the Birmingham canal system.

Equal Approach will be sponsors of one of our business breakfast events in 2018, as well as being invited to numerous other events including an upcoming match day dinner and Peaky Blinder tour of Digbeth.

BCFC Business Development Manager, Chris Brewerton, said of the announcement, “When we met with Equal Approach’s CEO, Dawn Milman-Hurst, and Marketing Manager, Ben Runcorn, it quickly became apparent that there was a very close connection between both of our businesses regarding shared views of diversity and inclusion throughout Birmingham.

“We are very confident that patronage of the Blues Network Business Club will form an important part of Equal Approach’s plans moving forward as they look to expand their network in the city.

“It’s fantastic news to have them on board and we very much look forward to hosting Equal Approach at various patron events in the coming months.”

Dawn Milman-Hurst, Chief Executive at Equal Approach commented, “Equal Approach is delighted to be onboard as a patron of the Blues Network Business Club.

“We thoroughly look forward to working with Birmingham City Football Club and fellow patrons to expand our local network in Birmingham, which is one of the most diverse cities in the UK.

“We have ambitious plans to support even more organisations throughout the city to embed inclusion and improve the diversity of their workforce. We believe that the work Equal Approach is doing with the BCFC Human Resources department at St. Andrew’s will serve as an example of best practice for other Birmingham businesses to follow.”

Please see below details on Equal Approach and where to find more information regarding the services they provide.

Equal Approach is a global specialist provider of inclusive talent and is at the forefront of delivering leading edge inclusion programmes. Our work primarily focuses on measuring and embedding inclusion within organisations, and the attraction, recruitment, retention, recognition and promotion of diverse talent.

For more information, please visit or contact Ben Runcorn, Marketing Manager at Equal Approach via email at”


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