In order to achieve its Mission, Birmingham City Football Club will endeavour to ensure the aims and objectives listed below are maintained at all times.
Our supporters, customers, sponsors and other stakeholders expect the Club to become increasingly more successful. This belief is shared by the Club’s management, players and employees alike and requires us to be professional in the way we operate and conduct our business.
As part of being professional, we all need to be clear about how we will go about our work – how we communicate and interact with each other and those outside the organisation – in order to promote and develop the Club successfully.
This description of the Club’s Values aims to describe how we will aim to operate in practical terms. These Values will become the heart of all that we undertake. Everyone at the Club should be able to support fully the Values. They will help the organisation pull together, and can be applied to every situation. These Values will also help us recruit the best employees, set objectives for staff, identify development needs and reward them appropriately.