WORKING FOR BCFC

MISSION STATEMENT:

THE PRIMARY OBJECTIVE OF BIRMINGHAM CITY FOOTBALL CLUB IS TO BE SUCCESSFUL, BOTH ON AND OFF THE FIELD; TO BE FINANCIALLY VIABLE AND TO PLAY AT THE HIGHEST PROFESSIONAL LEVEL.

AIMS AND OBJECTIVES

 

In order to achieve its Mission, Birmingham City Football Club will endeavour to ensure the aims and objectives listed below are maintained at all times.

  • On our road to achieving this aim we will not lose sight of the fact that we are a community led business, and taking care of our customers will be our prime objective. We aim to build the best customer relationships with supporters, home and away, as well as the local community in which we serve.
  • Our core business is being a professional football club, but we are committed to developing a diverse range of commercial and community activities that will serve the whole community.
  • Birmingham City Football Club will constantly strive to improve products and services and keep the club at the forefront of innovation.
  • Birmingham City Football Club will provide excellent facilities for all supporters, and provide a safe atmosphere at the stadium.
  • Birmingham City Football Club aspires to excellence in all that it does and will work in consultation with supporters and customers to maintain the highest standards of performance in an equal opportunities environment.
  • Birmingham City Football Club recognises that we work in a competitive world of professional football and therefore we will be ambitious, creative and adaptive to change to ensure that we are market leaders.
  • Birmingham City Football Club takes great pride in its heritage and the strong bond, which exists, between the club and the people of Birmingham. The club will continue to represent the City and strive proudly to bear its name on a national and international stage.
  • Birmingham City Football Club strives to be the biggest, most successful club in the Midlands.
  • Birmingham City Football Club strives to become an Employer of Choice within the local communities in Birmingham.

MANAGEMENT VALUES

BE A PART OF IT

PRIDE AMBITION RESILIENCE TRUST

Our supporters, customers, sponsors and other stakeholders expect the Club to become increasingly more successful. This belief is shared by the Club’s management, players and employees alike and requires us to be professional in the way we operate and conduct our business.

As part of being professional, we all need to be clear about how we will go about our work – how we communicate and interact with each other and those outside the organisation – in order to promote and develop the Club successfully.

This description of the Club’s Values aims to describe how we will aim to operate in practical terms. These Values will become the heart of all that we undertake. Everyone at the Club should be able to support fully the Values. They will help the organisation pull together, and can be applied to every situation. These Values will also help us recruit the best employees, set objectives for staff, identify development needs and reward them appropriately.

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