Birmingham City Football Club’s aim is to confront and eliminate discrimination, whether by reason of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment. We aim to treat everyone equally and to ensure that no job applicant, employee, worker or ex-worker is discriminated against on the grounds of a protected characteristic as defined by legislation. Our Equality & Diversity Policy applies to every activity and aspect of employment including but not limited to the advertisement of jobs, recruitment, appointment, provision of benefits, allocation of training, promotion, disciplinary proceedings, dismissal, conditions of work, pay, references and the provision of goods or services.




As a Club, Blues strive for excellence on and off the field. Of great importance to us is our relationship with supporters and the local community. We take great pride in our rich heritage and the strong bond which exists between the Club and the people of Birmingham. Our city is a great city, one to be proud of. Birmingham is a diverse, multicultural city and as a Club we are committed to serving and representing the local community. We are all one family, under the umbrella of football.

To strengthen this relationship and to further embrace, welcome and unite all parts of the local community, we are delighted to announce our intention to work towards the Premier League Equality Standard Advanced Award. Blues gained the Intermediate Award in June 2015 and, at the time, were the only Football League club to hold this accolade and we have now been granted special permission by the Premier League to undertake this new project, which we have entitled #Belong.

Michelle Daly, Head of HR said: “We are the only English Football League club working towards the Advanced Award and it is something we feel very passionateabout. The work we have done already in the field of equality and diversity has been recognised, but we don’t want to stop there. The project is about the intrinsic culture of our great Club and encouraging people from all communities to participate with us in activities, to show that they truly #Belong.”

“All employees of Birmingham City Football Club are responsible for contributing towards the principles of our Equality and Diversity programme. As custodians of the Club we have a shared duty to safeguard the longevity of the business, provide a high standard of service to our existing fans whilst nurturing the next generation of supporters. Through undertaking this work and committing to #Belong, we will identify new employees, target markets and fans for the future, develop new and existing partnerships and work with under-represented communities to the betterment of our Club.”

Birmingham City FC works closely with West Midlands Police and together, we will not tolerate any form of discriminatory abuse within St. Andrew’s Stadium. Any offenders found to be guilty of such abuse will be subjected to a ban from St. Andrew’s Stadium and will face prosecution. Should any employee witness any form of discriminatory behaviour within the stadium, they are urged to make contact with the HR department in person or contact Dave Hoult, Safety Officer on 0121 202 5255 or via email to in order for further investigations to be carried out and the matter will be treated in the utmost of confidence. Alternatively you can report any incidents of discrimination in the stadium via the Kick It Out app.


We the directors, players and staff of Birmingham City Football Club, along with the people of Birmingham reject discrimination. Football is our national sport and should be open to all. We pledge to tackle discrimination in all forms and make St. Andrew’s Stadium a safe and welcoming place for all. The Club further believes the adoption of its equality and diversity policy will also:

Raise the general level of consciousness throughout the club
Set out and clarify expectations for staff, directors, customers, and other agencies that we work with to provide professional football and associated services
Ensure compliance with the Equality Act 2010

For further information please visit

For information on activities undertaken as part of our Equality & Diversity campaign please go to



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